Gen Z's Passion for Apparel Products in East Kalimantan, Indonesia
DOI:
https://doi.org/10.51967/tanesa.v25i2.3165Keywords:
Favorites, Gen Z, Products, Apparel, East Kalimantan.Abstract
Gen Z has different characteristics from previous generations, such as millennial, Generation X as well as baby boomers. In addition to having a negative side where Gen Z does not have the strength to survive in his work, it also has several good characteristics including having financial literacy knowledge, having independence, having an understanding of Pancasila values, maintaining local culture, developing quality in the face of global competition in the 5.0 era., generation Z in Indonesia which is considered to uphold a collectivist culture, happiness is closely associated with the achievement of goals, happiness felt by relatives, especially with parents. With the demographic bonus and the potential possessed by Gen Z, it is also necessary to know what order is purchased by Gen Z to meet his needs so that it can be used as a reference to take business or business opportunities. Fashion products are included in the category of products most purchased by Gen Z, which is 37.40%. It is necessary to see how Gen Z chooses fashion products, especially in choosing the right bags. The method used in this study was a qualitative descriptive method. From the results of the analysis, it was found that Gen Z in choosing sling bags and tote bags was different in terms of emotional appeal, design and function. The design of the sling bag has many decorations, it gives less pride and is less comfortable to carry things. Tote bags provide their own versatility, simple design and strong enough to carry goods.
References
Arum, L. S., Zahrani, A., & Duha, N. A. (2023). KARAKTERISTIK GENERASI Z DAN KESIAPANNYA DALAM MENGHADAPI BONUS DEMOGRAFI 2030. In Accounting Student Research Journal (Vol. 2, Issue 1).
Azilia, D. (2017, February 1). NDONESIA FASHION WEEK 2017: Dibuka Menperin, Industri Fesyen Diharapkan Berkontribusi Besar Terhadap Devisa Artikel ini telah tayang di Bisnis.com dengan judul “INDONESIA FASHION WEEK 2017: Dibuka Menperin, Industri Fesyen Diharapkan Berkontribusi Besar Terhadap Devisa”, Klik selengkapnya di sini: https://ekonomi.bisnis.com/read/20170201/257/624919/indonesia-fashion-week-2017-dibuka-menperin-industri-fesyen-diharapkan-berkontribusi-besar-terhadap-devisa. . Bisnis.Com.
Bosnia, T. (2018, January 19). Produk Fashion Paling Diminati dalam Belanja Online. CNBC Indonesia.
Consulting UMN, & Kompas.com. (2022). Menilik Gaya Gen Z Berbelanja. Kompas.Com. https://jeo.kompas.com/menilik-gaya-gen-z-berbelanja
Delfitriani, D., Uzwatania, F., Maulana, I., & Ariyanto, D. (2023). Pengembangan Konsep Desain Kemasan Produk Lealoe dengan Pendekatan Kansei Engineering Development of Packaging Design Concept on Lealoe Product Based on Kansei Engineering Approach. Jurnal Agroindustri Halal, 9(2), 229 –-237.
Fauzi Swarna, M., Royani, A., Intan Lestari, S., Anisa Rahmawati, C., & Susiani Kesuma Dewi, A. N. (2024). PERANAN GEN Z DALAM MEMPERTAHANKAN BUDAYA LOKAL INDONESIA DI ERA GLOBAL. Karimah Tauhid, 3(5), 5947–5953.
Gasim, M. (2024). PERAN DAN KONTRIBUSI GENERSI MUDA DALAM PEMAHAMAN NILAI-NILAI PANCASILA DI ERA GEN Z.
Haryono, M., & Bariyah, D. C. (2014). PERANCANGAN KONSEP PRODUK ALAS KAKI DENGAN MENGGUNAKAN INTEGRASI METODE KANSEI ENGINEERING DAN MODEL KANO. JITI.
Hasil, J., Dan, P., Ilmiah, K., Imansuri, F., Sumasto, F., & Zen, M. (2021). Pengembangan Desain Kursi Busway Menggunakan Pendekatan Kansei Engineering Design Development Using Kansei Engineering Approach for Bus Chair. Jurnal Teknik Industri, 7(2), 130–138.
IDN Research Institute. (2022). Family Life Education and Career Formal Education and Demographic Bonus.
Joshelyno, R., Zura, S., Nisa’ Sholihah, A., & Ardani, R. (2023). Implementasi Nilai-Nilai Pancasila Bagi Generasi Muda di Era Globalisasi. Indigenous Knowledge, 2(5), 339–346.
Jumadi, & Reza, A. (2023). Tas Sling Bag.docx.
Lei, Q., Zhao, Q., & Zhang, Z. (2015). Study on the Materials Design of Furniture Based on Kansei Engineering. In International Journal of Engineering Innovation & Research (Vol. 4, Issue 5).
Lister, R., & Cary, A. (2021, October 24). Handbag History: Bags That Defined The Decades. Vogue.
Mahbubah, L., & Jeanette, S. A. (2023). PREFERENSI REMAJA KALIMANTAN TIMUR TERHADAP ESTETIKA PRODUK TOTEBAG (1).
Muaviah, E., Alinda Dewi, A., Febriani, N., & Publikasi, I. (2023). Generasi Z: Melangkah di Era Digital dengan Bijak dan Terencana INFO ARTIKEL ABSTRAK. https://idereach.com/Journal/index.php/JSC
Najib, S., Program, I. B., Teknik, S., Sekolah, I., Teknologi, T., & Kebumen, M. (2017). REDESIGN PRODUK PECI MENGGUNAKAN METODE KANSEI ENGINEERING. Spektrum Industri, 15(2), 121–121.
Nurachma, R. (2024). Bibliografi Nasional Indonesia terhadap Generasi Z. BIola Pustaka, 2(2). https://bni.perpusnas.go.id/
Nurul, B., & Hasibuan, A. (2022). PENGEMBANGAN KUALITAS SUMBER DAYA MANUSIA (SDM) GENERASI MILENIAL DAN GENERASI Z DALAM MENGHADAPI PERSAINGAN GLOBAL ERA 5.0. SEMINAR NASIONAL MANAJEMEN, 31–36. http://openjournal.unpam.ac.id/index.php/PSM/index
Setyaningrum, R., Bagus, I. G., & Dharma, B. (2014). KATA-KATA KANSEI PADA PRODUK BERBASIS BUDAYA UNTUK PEMENUHAN KEBUTUHAN MASLOW Heddy Shri Ahimsa-Putra. Teknosains, 4(1), 22–2014.
Shergian, A., & Immawan, T. (2015). Design of Innovative Alarm Clock Made from Bamboo with Kansei Engineering Approach. Agriculture and Agricultural Science Procedia, 3, 184–188. https://doi.org/10.1016/j.aaspro.2015.01.036
Shyafary, D., & Andansari, D. (2019). Kansei Words Of Batik Samarinda As A Differential Questionique II Questioner In Determining New Motif Batik Samarinda. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 8, 2. www.ijstr.org
Sulastri, T., & Kusuma, P. (2022). Makna kebahagiaan pada Generasi Z. In Indonesian Journal of Social and Educational Studies (Vol. 2, Issue 2).
Suzianti, A., & Aldianto, A. (2020). Redesign of Product Packaging with Kansei Engineering: Empirical Study on Small-medium Enterprises in Indonesia. Makara Journal of Technology, 24(2), 65. https://doi.org/10.7454/mst.v24i2.2990
Yuniar. (2017). RANCANGAN KONSEP PRODUK ALAT MAKAN PORTABLE MENGGUNAKAN METODE KANSEI ENGINEERING. In Journal Industrial Servicess (Vol. 3, Issue 1). http://victorinox.com
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Buletin Poltanesa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The copyright of this article is transferred to Buletin Poltanesa and Politeknik Pertanian Negeri Samarinda, when the article is accepted for publication. the authors transfer all and all rights into and to paper including but not limited to all copyrights in the Buletin Poltanesa. The author represents and warrants that the original is the original and that he/she is the author of this paper unless the material is clearly identified as the original source, with notification of the permission of the copyright owner if necessary.
A Copyright permission is obtained for material published elsewhere and who require permission for this reproduction. Furthermore, I / We hereby transfer the unlimited publication rights of the above paper to Poltanesa. Copyright transfer includes exclusive rights to reproduce and distribute articles, including reprints, translations, photographic reproductions, microforms, electronic forms (offline, online), or other similar reproductions.
The author's mark is appropriate for and accepts responsibility for releasing this material on behalf of any and all coauthor. This Agreement shall be signed by at least one author who has obtained the consent of the co-author (s) if applicable. After the submission of this agreement is signed by the author concerned, the amendment of the author or in the order of the author listed shall not be accepted.
